Don’t Sweat the Name

Way back in the mid-nineties, when the aw-shucks drawl of a charismatic Arkansan named William Jefferson Clinton was the reliable soundtrack of the nightly network news (which people actually used to watch!), one little known entrepreneur was casting about for a name for his new online retail business.

He first landed on “Cadabra”, presumably an uninspired play on the magical mainstay abracadabra, and went so far as to…

--

--

--

Now: Co-Founder Startomatic.com Previously: Co-Founder InfiniaML.com, Founder AutomatedInsights.com

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

How one copywriter relies on cold calling to find new clients

An old black rotary phone sits on a white background

How to Use Psychographics in Marketing?

Use Psychographics in Marketing

6 Reasons Why You Should Run a Garage Sale this Summer

Women In Marketing 2021 Edition ft. Matuli Madhusmita Swain from InterContinental Hotels Group

5 Things Your Brand Needs to Understand About Social Media Marketing

You Cannot Sell A Car By Riding A Bicycle

Short and Sweet: How to Get Paid in YouTube Shorts

Use micro interactions to take your online conversion to the next level

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Robbie Allen

Robbie Allen

Now: Co-Founder Startomatic.com Previously: Co-Founder InfiniaML.com, Founder AutomatedInsights.com

More from Medium

Should Pitching be Your #1 Way of Landing New Clients?

Investing in hospitals: what you need to know

Who Cares? They’re Just Table Scraps. Or Are They?

I’ve seen hundreds of entrepreneurs fail. Here are the three common things they all did wrong.