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What’s stopping you from starting your business today? For many idea-havers and aspiring entrepreneurs, the biggest obstacle is the time investment. However, when you break it down piece by piece, you might find that your new business is closer than you expect. Let’s take a look at three key things that determine how long it takes to start a new business.

1. Nailing Down the Basic Details

Rule Number 1 when starting your business: don’t overthink. Some starters get lost in the details, spending hours, days, or even weeks on small processes such as:

  • Choosing a name for your business.

Starting a business can be expensive, especially if you need to hire a lawyer.. For some start-ups, one of the most avoidable expenses is hiring a lawyer. For others, hiring a lawyer can be necessary. Startomatic is here to help you answer once and for all — do you really need a lawyer to start a business?

The Legal Piece of Starting a Business

The short answer is noyou do not always need a lawyer to start a business. In fact, most new businesses can find the legal help they need online for less than $100. …

Introducing the For Starters podcast

For our inaugural episode of the For Starters podcast, we discuss whether anyone can (or should) be an entrepreneur. I wrote a summary of the episode over on Startomatic.

As this is our first episode, I’d love any feedback on the format. For Starters will focus on topics related to starting a new business. We are going to release a new episode every other week so stay tuned for more!

The TL;DR (“too long, didn’t read”) version: Corporations and LLCs are the best choice for almost all new businesses, and Startomatic can get yours formed with no guesswork and no headaches.

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Most founders have some idea of the variety of legal forms that they have to choose from when creating their new company. Who hasn’t heard of a corporation or a limited liability company (LLC)?

Only slightly less recognizable are entities like general partnerships (GPs), limited partnerships (LP’s) , sole proprietorships, and non-profit corporations.

And what about those more “exotic” choices — professional corporations (PCs), professional limited liability companies (PLLCs)…

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Entrepreneurship, while always a cornerstone of the U.S. economy, is emerging as the dominant force for growth amid global economic and technological trends which are changing the very nature of work.

This manifesto describes some of the empirical observations and resulting ideas, developed by Robbie and Andrew over years of watching, advising, and building many companies. These tenents guide how Startomatic is built.

Entrepreneurship is not a risky leap of faith, but a viable career path

Entrepreneurship suffers from a number of widely held misconceptions, chief among them that it is an extremely risky pursuit, suitable only for either those with nothing to lose or those with the means to survive a complete…

Startomatic, a software-as-a-service company, launched in what might euphemistically be called an “eventful” time — the first week of June, 2020.

It would be understandable if you were to ask, why? Why launch a software business in the middle of a global pandemic and the largest social unrest the U.S. has seen in fifty years?

Do we think Startomatic can right all of the wrongs of the world?

Do we think Startomatic can spark a real change in the lives of people challenged — or devastated — by systemic racism and the COVID-19 pandemic?

Here’s how we get there:


Way back in the mid-nineties, when the aw-shucks drawl of a charismatic Arkansan named William Jefferson Clinton was the reliable soundtrack of the nightly network news (which people actually used to watch!), one little known entrepreneur was casting about for a name for his new online retail business.

He first landed on “Cadabra”, presumably an uninspired play on the magical mainstay abracadabra, and went so far as to incorporate his new company with that name.

But when someone misheard “Cadabra” as “cadaver”, he renamed the venture “Relentless” and bought, prepared to forge ahead under the new brand. …

Startomatic Inc. takes all of the tasks required to launch a business — from choosing a name and logo, drafting and filing legal documents, securing a domain name, creating a website, and setting up company email and social media accounts, just to name a few — and rolls them into Startomatic LAUNCH — a single, user-friendly platform with an overlay of easy-to-understand guidance.

Startomatic OPERATE then provides affordable, ongoing business support in a monthly subscription service with a customizable library of common legal documents, advanced website builder, SEO and DNS tools, trademark search, custom logo generation, and more.

Startomatic is…

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Deep learning has been the sexiest term in machine learning. For business leaders accustomed to taking a “deep dive” on an issue, or imagining a marine explorer surveying the ocean’s depths, the term deep learning implies that it is the best, most advanced technique available.

Moreover, deep learning involves the creation of “neural networks.” Separate from its actual meaning, the term is a marketer’s dream, since it semantically associates the technology with the power and mystery of the human brain.

In reality, deep learning and neural networks are poor substitutes for the fullness of the human brain, and they need…

Photo by Susan Holt Simpson on Unsplash

Given the attention machine learning has received and the sophisticated problems it is solving, it may seem like magic. But it is not. It’s built on a foundation of mathematics and statistics, developed over many decades.

One very practical way to think of machine learning is as a unique way of programming computers. Most programming that is not machine learning (and the practical programs that humans have dealt with the most over the last 50 years) is procedural — it’s essentially a set of rules defined by a human. This ruleset is called an algorithm.

In machine learning, the underlying…

Now: Co-Founder Previously: Co-Founder, Founder

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